The beauty mogul and mother recently registered trademarks for Kylie Baby, covering everything from diapers to breast pumps.
Mere days before Kylie Jenner unveiled the pink-packaged products that will comprise her debut skin-care line, the reality star-turned-entrepreneur filed applications to trademark products under an entirely new category: baby products.
On May 9, nine applications were filed under the name Kylie Baby, and another nine under the name Kylie Baby by Kylie Jenner, according to the U.S. Patent and Trademark Office and first reported by WWD. The marks cover a wide breadth of products for both mother and child: There are baby bottles, breast pumps, pacifiers, diapers, strollers, car seats, bags, linens, swaddling blankets, cribs, changing tables, playpens and other home furnishings; skin-care products like moisturizers, diaper rash ointments, and bubble bath; clothing items including onesies and costumes; as well as supplements and vitamins, a web platform and a retail store.
Of course, that doesn’t necessarily mean Jenner will actually launch each of these products; it just sets her up to do so if and when she chooses. Companies often file trademarks that they don’t end up using for years, if ever. That said, Jenner only filed the trademarks for Kylie Skin last October, and six months later here we are. That’s a strong sign that Jenner is set on expanding and diversifying her billion-dollar product empire — and fast.